SM Megamall - Director's Club Cinema

During the earlier part of 2014, SM Megamall opened its Fashion Hall, this is a new wing connected to Megamall Building B. I guess, SM wants to be more competitive and has expanded to cater to the more upscale market which currently Edsa Shangrila Mall is the top player specially with the opening of its East Wing.

There are a lot of new stores that will open in SM Fashion Hall/Mall, which includes the first H & M in the country, a Zara store, the first Tim Ho Wan store, 8 Cuts, Vikings, Abe, Lugang Cafe, Super Dry and many more. It also has a big skating rink, bowling center, IMAX cinema and a Director's club.

Mac and I love the Director's club. We can finally watch decent movies in SM Megamall, we usually avoid SM because their cinemas are not that good. But the Director's club finally redeemed SM Cinemas for me. A ticket costs P350 (although we watched just last May 12 and tickets were at P400 due to the addition of the SM e-value tap to pay card, which to now I don't fully understand what the benefits are and feel shouldn't be bundled with the cinema tickets (I don't like stuff being shoved down my throat, FYI. So aside from that card, your cinema tickets include a bowl of butter popcorn, a different kind from what they usually sell in their snack time outlets.

electronic seats

press a button on the side and the seats recline

Only disadvantage with the seat set-up is you are too far away from your companion, you don't get to talk in the middle of the movie (if in case there are parts you'd like to consult with each other or don't understand). This cinema is not for new couples, because you don't get to hold hands (hehe). You're too far away from each other.